Litehouse Inc. has acquired Veggiecraft Farms, a maker of plant-based pasta, in a deal announced Sept. 10.
Litehouse Inc. has acquired Veggiecraft Farms, a maker of plant-based pasta, in a deal announced Sept. 10. Terms were not disclosed.
Veggiecraft Farms markets pasta, rice and microwaveable noodle cups, all made with cauliflower, lentils and pea flour. This was the latest in a series of acquisitions and product rollouts for Litehouse, which claims to be the top U.S. refrigerated salad dressing brand. The company launched Green Garden Freeze Dried Herbs in the spice aisle and acquired Sky Valley and Organicville brands, offering shelf-stable sauces and condiments in center-store.
“The acquisition of Veggiecraft Farms is the latest development in our long-term strategy to focus on category expansion and offer consumers convenient, memorable home cooking experiences,” Kelly Prior, CEO and president of Litehouse, said in a statement.
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