Better Eating Dominates Kroger Trends

Oct. 31, 2018
Four of the five top trends of 2019 listed by Kroger have to do with more nutritious eating.

Improved nutrition is the impetus behind four of the five trends identified by Kroger as the top food industry drivers for 2019.

In a recent release, Kroger listed predictions for next year’s top food trends, and listed example of Kroger store brands that tied into those trends. Most of them had to do with the desire of food shoppers to improve their and their families’ diets.

The trends were:

Regional flavors. “Consumers will see a growing number of products influenced by local, regional and global tastes,” the statement says. Examples of Kroger store brands that fulfilled those tastes include Private Selection BBQ sauces, Kroger Nashville Hot Chicken Chips, Private Selection Brown Butter Bourbon Truffle Ice Cream and Private Selection Bourbon Barrel Cola.

Plant-based foods. Kroger quoted a Mintel survey where 31% of respondents said they did without meat at least one day a week. Kroger named several products from its Simple Truth natural/organic store brand line that tie into this trend, including coconut milk and powdered coconut milk creamer, meatless patties and organic hummus.

Eating styles. A Mintel survey had 15% of respondents identifying as vegetarian or vegan. Other health and wellness eating styles like the keto and paleo diets profoundly affect food choices. Relevant Kroger store brand products include Simple Truth date bars, frozen quinoa and red pepper omelet bites, tofu and grain-free original paleo friendly granola; and, in Kroger’s premium Private Selections line, beef jerky and avocado oil.

Gut-healthy foods. Consumers are looking for foods that help their digestion, especially with probiotics (bacteria that reside in the human intestine and help break down food). Store brand examples include Simple Truth organic kombucha and organic apple cider vinegar, Kroger Greek yogurt, and Kroger probiotic low-fat milk.

Low sugar/natural sweeteners. Mintel reports that 47% of consumers want to reduce sugar in their diets, and Kroger says many are interested in alternate natural sweeteners like honey and agave. Simple Truth products in this line include organic blue agave light golden syrup, orange blossom honey, organic seltzer water and organic coconut sugar.

Sponsored Recommendations

Troubleshoot: Grittiness in gluten free cookies

Learn how to adjust gluten free cookie recipes for a softer texture.

Clabber Girl: Rising Success

Uncover how Clabber Girl Corporation achieved a remarkable 7% growth and improved manufacturing efficiency by seamlessly integrating Vicinity's batch manufacturing solution with...

Intelligent Blends: Taking Technology to the Next Level

Find out how our friends at Intelligent Blends use VicinityFood and Microsoft Dynamics GP to produce the best coffee around.

Key ingredient: Mother Murphy's Laboratories

Flavorings manufacturer Mother Murphy’s Laboratories integrates front office with production facility — improving operations from initial order to final invoice.