12 Interesting Co-Brands at the Sweets & Snacks Expo
May 26, 2014
They're cute and they clearly communicate the flavor in these candies and savory snacks.
Co-branding is nothing new to the candy & snack category, but it seemed a particularly active business approach at this year's Sweets & Snacks Expo, held May 20-22 in Chicago. Here are some of the interesting co-branded products at this year's show. The choice of a co-brand clearly communicates the flavor in these candies and savory snacks:
Guinness Luxury Dark Chocolate Bar (made by LIR Chocolates)
Tabasco Chocolate (The Chocolate Traveler)
Ringling Bros. Gummis (Taylors Candy Inc.)
Old Bay Seasoning Peanuts (Warrell Corp.)
Margaritaville Freezer Bars (Jel-Sert)
Almond Joy, Mounds and Hershey instant puddings (Jel-Sert)
Affy Tapple Pretzel Bites (21st Century Snack Foods)
Klondike Chocolate Candies (Imaginings3 Inc.)
Dr Pepper, Orange Crush, A&W Root Beer and Hawaiian Punch Licorice Strips (KLN Family Brands)
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