Certified B Corporations are for-profit companies that focus on creating a more inclusive and sustainable economy, reducing inequality and poverty, lowering their impact on the environment, promoting sustainable agriculture, and developing stronger communities and more high-quality jobs with dignity and purpose. Saffron Road joins a network of more than 4,000 B Corps across 77 countries and 153 industries.
“Having devoted my career for 30 years to socially conscious, mission-based enterprises, Saffron Road being awarded this publicly recognized seal and certification was quite uplifting for me personally and our entire team professionally,” Durrani said. “It means so much to us at Saffron Road because it recognizes our long-time commitment as a Socially Responsible brand.”