'The Kellogg Co.' is No More; Company Executes Planned Split into Kellanova, WK Kellogg Co
The corporate name “The Kellogg Co.” is now a thing of the past, after the completion of the planned separation of the former Kellogg Co. North American cereal business (WK Kellogg Co) and the global snacks-centric business (Kellanova) — producing two independent, public companies.
WK Kellogg Co began trading on the New York Stock Exchange (NYSE) Oct. 2 under the ticker symbol KLG, and Kellanova will continue to trade on the NYSE under the ticker symbol K.
The separation was achieved through the distribution of all of the shares of WK Kellogg Co to holders of Kellanova common stock at 12:01 a.m. Eastern time on Oct. 2, with Kellanova shareowners receiving one share of KLG for every four shares of K common stock held as of the close of business on the record date of Sept. 21. Kellanova will file material separation agreements with WK Kellogg Co with the U.S. Securities and Exchange Commission (SEC).
Kellanova’s snacks-led portfolio includes Pringles, Cheez-It, Pop-Tarts, Kellogg’s Rice Krispies Treats, MorningStar Farms, Incogmeato, Gardenburger, Nutri-Grain, RXBAR and Eggo, among others, and it has projected 2024 net sales of approximately $13.4 billion to $13.6 billion, according to a company release.
Although the company’s corporate name has changed to Kellanova, the Kellogg’s brand name will remain on its products globally. In addition, Kellanova will maintain dual campuses in Battle Creek, Mich., and Chicago, with its corporate headquarters located in Chicago. Kellanova's three international regions in Europe, Latin America, and Asia Pacific, Middle East, and Africa will remain at their current headquarters.
