Building upon the success of a multiyear partnership with the Duncan Hines brand, Conagra Brands and global entertainment icon Dolly Parton have entered into an agreement to develop a line of Dolly Parton-branded retail food items, including frozen, refrigerated, grocery and snack items inspired by “down-home comfort cuisine,” in addition to more Dolly Parton baking mixes in the Duncan Hines line.
The new products will hit stores shelves nationwide this month, the news release said. The multi-year, multi-category agreement was facilitated by licensing agency IMG.
The expanded lineup of Duncan Hines mixes includes Chocolate Cake Mix, Yellow Cake Mix, Cinnamon Crumb Cake Mix, Blueberry Muffin Mix and Banana Nut Muffin Mix. The first single-branded Dolly Parton item — Buttermilk Pancake Mix — was expected to hit shelves this winter.
“I loved co-creating my Duncan Hines line with Conagra, and I’m thrilled we’re going well beyond the baking aisle with new items across the store,” Dolly Parton said in the release. For Conagra Brands, the partnership offers authentic positioning in new categories including Southern cooking and comfort food, added Tom McGough, COO for Conagra Brands.