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Green tomatillo salsa (salsa verde cruda) with corn tortilla chips nachos.

Chips, Salsa Maker Xochitl Introduces New Leadership Team

Oct. 16, 2024
Five months after private-equity firm acquired half the ownership stake, big changes are under way to help the brand grow exponentially in the near future.

Just five months after private-equity firm Forward Consumer Partners acquired a 50% ownership stake in chips and salsa processor Xochitl Inc., the company has brought in a new senior executive leadership team led by new CEO Jolie Weber.

Joining Weber at the helm of Xochitl are: new vice president of sales Dan Schlegel; new vice president of operations Andrew Glanz; and new head of marketing & e-commerce Jose Carlos Carrillo.

Weber brings more than 20 years leading food and consumer goods companies to the new role, having most recently served as CEO of bakery and snack processor Lenny & Larry’s. She also worked for Wise Foods for 15 years.

Schlegel has previously worked for Sazerac and Barcel USA, expanding distribution channels for beverage and snack brands, fostering strong retail partnerships for those businesses. Glanz joins Xochitl after most recently holding the same position at Seed Beauty, and he has held key operations roles at Shearer’s Foods and Diamond Foods. Carrillo brings experience in key marketing roles for Topo Chico, Wise Foods and Coca-Cola to his new position at Xochitl.

Forward Consumer Partners and Xochitl expect the new leadership team to be representative of a new era of growth for the company after Forward Consumer Partners acquired the 50% stake in May of this year.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.

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