Coca-Cola Effects a Small Reorganization for Incoming CEO
Coca-Cola Co. today (Jan. 14) announced a small reorganization, mostly a series of leadership changes designed to bring the business closer to consumers and enable faster technology adoption across the enterprise to "unlock future growth."
All appointments take effect March 31, the same day Henrique Braun, currently executive vice president and chief operating officer, becomes CEO. It was announced Dec. 10 Braun will succeed James Quincey, who will continue as executive chairman of the board.
To unify digital, data and operational excellence across the company, Coca-Cola is creating the role of chief digital officer. Sedef Salingan Sahin, who currently serves as president of the company’s Eurasia and Middle East operating unit, will take on this new position, reporting to Braun. He’s been with the company since 2003.
Digital strategy efforts for the company, currently overseen by John Murphy as president and chief financial officer, will transition to Sahin. Customer and commercial leadership responsibilities will transfer from Murphy to Manolo Arroyo. Arroyo currently is an executive vice president and chief marketing officer, but his new title will be executive vice president and chief marketing and customer commercial officer.
Murphy will continue as president and chief financial officer.
The company is creating two new market groupings reporting into Braun that are designed to enhance focus on markets in Asia, Africa and the Middle East.
Sanket Ray will be president of India and Southwest Asia operating unit and emerging large markets lead for markets in India, Southwest Asia, Greater China and Mongolia, Japan and South Korea.
Claudia Lorenzo will be president of Eurasia and Middle East operating unit and emerging multi-markets lead for Eurasia and Middle East, ASEAN and South Pacific, and Africa.
Also, Robin Halpern, vice president and head of investor relations, will be Braun’s chief of staff, supporting an effective transition.
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Dave Fusaro
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Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.