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UK’s Veetee Foods To Build First U.S. Plant in North Carolina

Sept. 26, 2024

The $35.7 million shelf-stable meals plant in Selma, N.C., just outside Raleigh, should create 200 jobs.

Veetee Foods Inc., known as Veetee Food Group in the United Kingdom, will invest $35.7 million to establish its first U.S. production plant in Selma, N.C., just outside Raleigh. It will create 200 jobs.

The plant will be capable of cooking rice, pasta, noodles, spaghetti and a variety of other foods, as the company specializes in shelf-stable meals, Governor Roy Cooper announced.

Veetee Group was founded in 1986 and has operations in India and the U.K., employing approximately 1,000 people worldwide. It began as a processor of rice and rice products and recently has grown its ambient convenience foods.

Veetee’s steam-filtered microwave rice trays have been offered in U.S. stores for several years, the governor’s announcement said. Last year the company launched its NoodleHead product in Europe and the U.S., and this year debuted a range of HungryHeads lines across multiple ambient foods categories, which are expected soon to reach American stores.

The project will be facilitated in part by a Job Development Investment Grant from the state’s Economic Investment Committee.

About the Author

Dave Fusaro | Editor in Chief

Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.