Ferrero Begins C$445 Million Expansion in Brantford, Ontario

April 16, 2025

It will enable the launch of a new product, Ferrero Rocher chocolate squares, and be the first plant outside of Europe to make Nutella Biscuits.

Dave Fusaro

Ferrero Group is spending C$445 million to expand its Brantford, Ontario, plant to launch a new product, Ferrero Rocher chocolate squares, and to be the first plant outside of Europe to make Nutella Biscuits.

The new plant should create 500 jobs, according to an announcement by Invest Ontario, which apparently provided some financial assistance. That will bring total employment at the Brantford plant to about 2,100.

There was no mention of when it might come online. Ferrero Canada’s President Omar Zausa said the expanded facility will employ cutting-edge technology including Internet of Things systems and advanced robotics to improve productivity and operational efficiency. Products already made there include Ferrero Rocher, Nutella, Tic Tac and Kinder products.

About the Author

Dave Fusaro | Editor in Chief

Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.