Canadian Bakery Vibrant Health Products to Open First U.S. Manufacturing Facility in Tennessee

Canadian baker Vibrant Health Products Inc. will build a new bakery facility in Rossville, Tenn., according to an announcement shared by Tennessee Gov. Bill Lee and the state’s economic and community development organization.

Vibrant Health will invest $48.5 million over the next five years to renovate and build out a former Kellogg/Kellanova Eggo facility that closed in 2024 — the new baking operation will be the Abbotsford, B.C.-based company’s first in the U.S.

The Rossville plant will create 394 new jobs, the release noted, and will start out producing bread products for U.S. customers, with plans to expand processing capacity for additional products as the project progresses.

Vibrant Health Products is family-owned and -operated, and was founded in 1989. Today, it produces sprouted and certified organic, gluten-free, grain-free, plant-based, paleo and keto baked goods for its own retail brands and for private-label customers. The company owns five brands: Silver Hills Sprouted Bakery, Little Northern Bakehouse, The Grain Escape, Carbonaut Baking and One Degree Organics Foods.

 “With a focus on growth, adding a U.S. facility gives us the space and flexibility we need to ride momentum into a strong future,” said Stan Smith, president and co-founder, Vibrant Health Products. “Expanding on our Canadian operations, our new bakery in Tennessee will help us increase production so we can welcome new customers and sustain strategic relationships, explore new possibilities for innovation, broaden our business in new product categories, create stable jobs on both sides of the border and pursue every opportunity to share our healthier products with the world.”