Don Pancho Opens 300,000-Sq.-Ft. Facility in Salem, Oregon
Don Pancho, a Mexican foods brand owned by Reser’s Fine Foods, officially opened its new, 300,000-sq.-ft. tortilla plant in Salem, Ore., according to an announcement shared with Food Processing. The facility will focus on manufacture of a wide variety of tortillas and tortilla chips for restaurants and retail customers.
The new facility allows Don Pancho to increase its production capacity, and it also improves its positioning in the face of growing demand for authentic, high-quality Mexican foods across the country. The company noted that the vision for the new plant was to create a facility that could support Don Pancho’s needs for at least the next two decades.
The company hosted a grand opening ceremony Sept. 24, 2025, to celebrate the facility and Don Pancho’s journey from being housed in a 1,500-sq.-ft. building when it was founded in Southern California in 1979 to today. The Salem plant upgrades the company’s environmental footprint as well, featuring energy-efficient LED lighting, a new HVAC control system and a more modern refrigeration system, the announcement noted.
About the Author
Andy Hanacek
Senior Editor
Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.