Former Snack Brand Founders Invest $3 Million in Drumroll Donuts

Oct. 28, 2024

7 Mile Brands, the incubator developed by the founders of Veggie Straws and ParmCrisps/Thinsters team up to invest in better-for-you refrigerated donut brand.

Andy Hanacek

Drumroll, makers of refrigerated low-sugar, high-protein donut products, is receiving a $3 million investment from CPG brand incubator 7 Mile Brands, according to a release from the company.

7 Mile was founded in 2023 by Veggie Straws founder Jason Cohen and Sammy Kestenbaum, who founded ParmCrisps and Thinsters Cookies. Drumroll’s products are baked, not fried, and available in chocolate, vanilla and strawberry flavors. Co-founders Hassan Safieddine and Ryan Brothers founded the company after looking for health-conscious on-the-go snack offerings and coming up empty-handed often.

Cohen said 7 Mile Brands was seeking disruptive brands poised to transform their category, and that the investment will help fuel Drumroll’s expansion and impact.

Drumroll donuts are available nationwide at various retail grocery refrigerated sections.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.