Courtesy of Coca-Cola
Real Magic 9

Coca-Cola Africa Names New V.P. of Franchise Operations for South Africa

Aug. 29, 2023
Sergio Vieira will replace Phillipine Mtikitiki, who moves to vice president of Franchise Operations for Italy and Albania.
Coca-Cola Africa has announced that Sergio Vieira will be the new vice president of Franchise Operations, South Africa, joining the Coca-Cola Africa Operating Unit (AOU) in Johannesburg, South Africa. He replaces Phillipine Mtikitiki, who has transitioned to vice president of Franchise Operations for Italy and Albania.

Vieira has more than 20 years of experience in the Coca-Cola system, having been the marketing director at Coca-Cola Hellenic, Nigeria, since 2016. He is expected in the new role to hone the company’s strategic direction, strengthen partnerships and build new relationships across South Africa, Eswatini and Lesotho, the company says.

In a statement, he communicated his appreciation for the opportunity to lead the business that “supports a strong brand portfolio, has a talented team, and an enviable reputation as a leader in FMCG. Coca-Cola in South Africa is well-positioned and has achieved significant strides, such as being certified as a top employer in the food and beverage category by the Top Employer Institute, positioning it for far greater success in the future.”

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.