Coca-Cola Africa Names New V.P. of Franchise Operations for South Africa

Coca-Cola Africa has announced that Sergio Vieira will be the new vice president of Franchise Operations, South Africa, joining the Coca-Cola Africa Operating Unit (AOU) in Johannesburg, South Africa. He replaces Phillipine Mtikitiki, who has transitioned to vice president of Franchise Operations for Italy and Albania.

Vieira has more than 20 years of experience in the Coca-Cola system, having been the marketing director at Coca-Cola Hellenic, Nigeria, since 2016. He is expected in the new role to hone the company’s strategic direction, strengthen partnerships and build new relationships across South Africa, Eswatini and Lesotho, the company says.

In a statement, he communicated his appreciation for the opportunity to lead the business that “supports a strong brand portfolio, has a talented team, and an enviable reputation as a leader in FMCG. Coca-Cola in South Africa is well-positioned and has achieved significant strides, such as being certified as a top employer in the food and beverage category by the Top Employer Institute, positioning it for far greater success in the future.”