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Energy Drink Brand Celsius Expands Sales and Distribution in Canada, UK and Ireland

Jan. 23, 2024

New footprint expands upon previous agreements in Canada and adds the UK and Ireland to the beverage’s distribution network.

Andy Hanacek

Boca Raton, Fla.-based energy drink brand Celsius will expand sales and distribution into Canada, United Kingdom and Ireland, parent company Celsius Holdings Inc. announced.

PepsiCo will continue to serve as the exclusive distributor of Celsius in Canada, expanding the area served by the agreement begun in the U.S. in 2022. Canadian sales began this month, the release noted.

In the United Kingdom of Great Britain and Northern Ireland, the Channel Islands, the Isle of Man and the Republic of Ireland, Celsius has selected Suntory Beverage & Food Great Britain and Ireland to be its exclusive sales and distribution partner. Sales of Celsius products there will begin this year.

“We’re pleased to grow Celsius in new markets and provide energy to more consumers in moments big and small to help them achieve their goals,” said John Fieldly, chairman and CEO of Celsius Holdings Inc. “Our methodical approach to international growth will follow our proven playbook with support from the best distribution partners for our brand in each new market we enter.”

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.