Kellanova Enters Agreement to Sell Majority Stake in Egyptian Biscuit Co.

Sept. 16, 2024

HSA Group will purchase Bisco-Misr from Kellanova, with the deal expected to close in first quarter 2025.

Kellanova has entered into an agreement to sell its majority stake in Egyptian food company Bisco-Misr to Hayel Saeed Anam Group & Co. (HSA Group), according to news reports.

The deal is expected to close in the first quarter of 2025, and the report said HSA Group was committed to building on Bisco-Misr’s long history in the country. HSA Group is a multibillion-dollar conglomerate that has been producing biscuit brands in the Middle East and North Africa region for more than 80 years.

Bisco-Misr was founded in 1957 and manufactures brands including Bisco Tea, Nice, Maamoul, Marie, Bisco Wafers, Seasonal Kahk and others out of processing facilities in Cairo and Alexandria, Egypt. It is one of the largest biscuit companies in Egypt and top five in the Middle East and Africa, the news outlet noted.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.