Sponge cake roll slices in white plate with mint leaf isolated on white background.

Valeo Foods Group Acquires Italian Baker Freddi Dolciaria

May 6, 2025

The deal is the fifth in a decade focused on southern Europe for the international sweets, treats and snack company.

European sweets, treats and snacks company Valeo Foods Group has acquired Italian sweet bakery producer Freddi Dolciaria S.p.A., according to a release from the company. The deal allows Valeo to accelerate its growth in southwestern Europe, the company noted.

Freddi was founded in 1949 by Luigi Freddi, and it specializes in of pre-packaged sponge cakes and Swiss rolls production for Italian retail and international markets. It is expected to strengthen Valeo’s position in packaged wafers, cakes and biscuits across southern Europe, complementing the company’s existing Balconi business, which was acquired by Valeo in 2015. Since then, the company has also acquired Val D’Enza in 2017, IDP Pattini in 2023 and Dal Colle in 2025.

Valeo owns more than 90 brands in total, operating in more than 100 countries, generating more than US$2 billion in revenue (€1.8 billion) and employing nearly 6,000 workers across 30 facilities. It is owned by Bain Capital.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.