One could presume rapper Flo Rida is having a Good Feeling following the announcement yesterday that he would be awarded $82.6M following his breach of contract case with the makers of Celsius energy drinks.
Flo Rida, whose legal name is Tramar Dillard, was awarded the money on Wednesday after a South Florida jury found that the makers of Celsius energy drinks breached a 2014-2018 endorsement deal as well as hiding money from the singer.
According to an AP report, Dillard and his production company sued Celsius Holdings Inc. in Broward County court in May 2021, claiming that the beverage company violated conditions of its endorsement deal. According to the civil complaint, Flo Rida served as a brand ambassador for Celsius from 2014 to 2018, where he claimed to play an instrumental role in launching the company's brand, growth and expansion.
In court, Celsius' legal team argued the company reached its success after the endorsement deal ended in 2018. In August 2022, PepsiCo paid $550M for a stake in Celsius, which included a long-term strategic distribution arrangement transitioning most of Celsius' current U.S. distribution to PepsiCo. No word yet on if Celsius would be appealing the verdict.
