Shutterstock 1216088524

Texas Governor Signs Alternative Protein Labeling Bill into Law

May 30, 2023
New law would take effect September 1, affecting any plant-based or cultivated protein products.

Texas Gov. Greg Abbott signed into law Senate Bill 664, which aims to clarify the source protein in alternative, analogue and cell-cultured “meat” products in the state through specific labeling requirements.

The law classifies alternative protein sources as analogue or cell-cultured and requires processors to then label those products prominently and uniformly in an effort to separate them from beef, chicken and egg products derived directly from the traditional animal supply chain sources.

The law will take effect Sept. 1, 2023, and would redefine misbranded product as any “analogue product of meat, a meat food product, poultry, a poultry product, an egg product, or fish, unless its label bears in prominent type equal to or greater in size than the surrounding type and in close proximity to the name of the product one of the following: ‘analogue,’ ‘meatless,’ ‘plant-based,’ ‘made from plants,’ or a similar qualifying term or disclaimer intended to clearly communicate to a consumer the contents of the product.”

For cell-cultured products, the label would need to prominently display the term “cell-cultured,” “lab-grown,” or a similar qualifying term or disclaimer.

Other states have passed similar label restrictions in recent years, with some of these laws facing ongoing federal legal challenges as violations of the First Amendment of the U.S. Constitution.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.

Sponsored Recommendations

Troubleshoot: Grittiness in gluten free cookies

Learn how to adjust gluten free cookie recipes for a softer texture.

Clabber Girl: Rising Success

Uncover how Clabber Girl Corporation achieved a remarkable 7% growth and improved manufacturing efficiency by seamlessly integrating Vicinity's batch manufacturing solution with...

Intelligent Blends: Taking Technology to the Next Level

Find out how our friends at Intelligent Blends use VicinityFood and Microsoft Dynamics GP to produce the best coffee around.

Key ingredient: Mother Murphy's Laboratories

Flavorings manufacturer Mother Murphy’s Laboratories integrates front office with production facility — improving operations from initial order to final invoice.