Cracker-Jill

Frito-Lay Adds Cracker Jill To Its 2022 Line-Up

April 5, 2022
Cracker Jill is being added to the roster this year to help to honor women in sports.
One of America's most popular sports snacks is getting a new icon this year. Frito-Lay announced today that was introducing a new character to its line-up: Cracker Jill.

Cracker Jill is making her debut as part of the opening of the 2022 baseball season; however, according to Frito-Lay, Jill will be joining Sailor Jack for the long haul.

In addition to introducing Cracker Jill, Cracker Jack is committing $200,000 to the Women's Sports Foundation, a non-profit that helps girls and women across the country reach their potential in sports.

"Cracker Jack has been part of sports for over a century, as records were made and rules changed," said Tina Mahal, vice president, marketing at Frito-Lay North America. "We've been so inspired by how girls and women are changing the face of the game, so in this spirit we introduce Cracker Jill to show girls that they're represented even in our most iconic snacks."

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