Pearl Milling Company Unveils New Ad Campaign Following Name Change

Sept. 1, 2021

The brand, which was rebranded from Aunt Jemima in February 2021, is re-introducing itself with its “Stack Up the Moments” campaign.

Erin A. Hallstrom

Pearl Milling Company, the brand formerly known as Aunt Jemima, revealed its first ad campaign this week. Titled “Stack Up the Moments,” the 30-second video spot reminds consumers that the breakfast staple has been on kitchen tables for 130 years.

Pearl Milling Company formally changed its name in February of this year, with products becoming available in retail outlets in June.The company was founded in 1888 in St. Joseph, Missouri, and was the originator of the iconic self-rising pancake mix that would later become known as Aunt Jemima. The Quaker Oats Company purchased the Aunt Jemima brand in 1925.

About the Author

Erin A. Hallstrom

Erin Hallstrom oversaw our digital content strategy for the Food Processing brand from 2008-2023. She is now the Associate Director of SEO Strategy for Endeavor Business Media, where she holds technical certifications in both website analytics and search engine optimization. Most recently, she was named the 2022 Marianne Dekker Mattera Award Winner.