Pearl Milling Company, the brand formerly known as Aunt Jemima, revealed its first ad campaign this week. Titled “Stack Up the Moments,” the 30-second video spot reminds consumers that the breakfast staple has been on kitchen tables for 130 years.
Pearl Milling Company formally changed its name in February of this year, with products becoming available in retail outlets in June.The company was founded in 1888 in St. Joseph, Missouri, and was the originator of the iconic self-rising pancake mix that would later become known as Aunt Jemima. The Quaker Oats Company purchased the Aunt Jemima brand in 1925.
