Budweiser and the Anheuser-Busch Foundation have joined forces with the Ad Council and COVID Collaborative to release a new PSA about COVID-19 vaccine awareness and education. Launched on National Beer Day (that's April 7 for those who didn't know to celebrate the occasion), a short video, titled "Good Times are Coming" is being rolled out across social media channels throughout the month of April.
The video is part of the “It’s Up To You” campaign, an initiative led by the Ad Council and COVID Collaborative that launched in February. Budweiser has been a partner of the COVID-19 Vaccine Education Initiative, which helps raise awareness for COVID-19 vaccines. In February, the company opted out of a Super Bowl ad—the first time in 37 years—and instead put its media investment toward COVID-19 vaccine awareness and education throughout the year.
“As the COVID-19 vaccines continue to be made more widely available, the need to keep Americans informed about the safety and efficacy of these vaccines has become even more critical,” said Lisa Sherman, President and CEO of the Ad Council in a statement. “Budweiser and the Anheuser- Busch Foundation have been a longtime partner of ours and we’re thrilled to collaborate with them again to ensure people across the country have answers to their questions about the vaccines."