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Mondelez

Mondelez Confirms it’s off Twitter

Nov. 9, 2022
The snack company joins a list of advertisers wary of being associated with ‘hate speech.’

Although it was silent at first, Mondelez International also confirmed it’s pulled its ads off Twitter since Elon Musk acquired the social media site.

"What we’ve seen recently since the change on Twitter has been announced is the amount of hate speech increase significantly," Mondelez CEO Dirk Van de Put told Reuters today (Nov. 8) "We felt there is a risk our advertising would appear next to the wrong messages. As a consequence, we have decided to take a pause and a break until that risk is as low as possible."

Earlier in the week, General Mills and a handful of other companies said they were pausing their ad programs on the social media platform over concerns that objectionable content may return to the site. CNN reported Interpublic Group, a global buyer of advertising for companies that include Unilever and Coca-Cola, recommended its clients pause advertising on the platform.

Since his Oct. 27 acquisition, which cost him a cool $44 billion, Musk has fired some of Twitter’s top management and others have left voluntarily. He promises an overhaul of the company and has made statements that more controversial speakers, such as former President Trump, should be allowed back on the platform.

About the Author

Dave Fusaro | Editor in Chief

Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.

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