Verde Farms
Verde Sirloin

Verde Farms’ Brand Relaunch Highlights Commitment to Regenerative Ag

March 14, 2023
Land to Market verification will be emphasized through the new look and image communicated through Verde’s branding.
Verde Farms recently announced a brand relaunch that emphasizes its dedication to regenerative agriculture with Land to Market verification. For more than 18 years, Verde has produced organic, 100% grass-fed, 100% pasture-raised beef, and the brand’s new look and feel better highlights those attributes and qualities.

Land to Market is the world’s first outcomes-based verified regenerative sourcing solution and verifies that farmers and ranchers are realizing positive outcomes to land health through Savory Insitute’s Ecological Outcome Verification (EOV). Verde Farms is now supporting 47 verified regenerative land bases, including more than 100,000 hectares (or 247,105 acres).

Verde offers a full line of organic, 100% grass-fed and pasture-raised beef grinds and steaks, sourcing over 16 M lbs. per year. It processes its premium products in-house at its state-of-the-art, USDA Organic and Level 2 SQF-certified processing facility, located in Pedricktown, N.J.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.

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