Kellogg Co. Reveals New Names for Spinoff Companies

Two new companies will retain the Kellogg’s brand for products after spinoff of the North American cereal business later this year.
March 15, 2023
TheBusyBrain
'Corn Flake Cereal with Blueberries'
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Kellogg Co. has unveiled the names for the two separate companies that will be created after its spinoff of the North American cereal business, expected by the end of 2023. The “Kellogg’s” brand will remain on product packaging of both companies around the world.

The North American cereal business will be named WK Kellogg Co, and the global snacking, international cereal and noodles, plant-based foods, and North American frozen breakfast business will be named Kellanova.

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According to Steve Cahillane, chairman and CEO of Kellogg Co., and future chairman and CEO of Kellanova: “The ‘Kell’ overtly recognizes our enduring connection to Kellogg Company, while ‘anova’ — which combines ‘a’ and the Latin word ‘nova,’ meaning ‘new’ — signals our ambition to continuously evolve as an innovative, next generation, global snacking powerhouse.”

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Andy Hanacek

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Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.

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