Kellogg Co. has unveiled the names for the two separate companies that will be created after its spinoff of the North American cereal business, expected by the end of 2023. The “Kellogg’s” brand will remain on product packaging of both companies around the world.
The North American cereal business will be named WK Kellogg Co, and the global snacking, international cereal and noodles, plant-based foods, and North American frozen breakfast business will be named Kellanova.
According to Steve Cahillane, chairman and CEO of Kellogg Co., and future chairman and CEO of Kellanova: “The ‘Kell’ overtly recognizes our enduring connection to Kellogg Company, while ‘anova’ — which combines ‘a’ and the Latin word ‘nova,’ meaning ‘new’ — signals our ambition to continuously evolve as an innovative, next generation, global snacking powerhouse.”
