Veroni to Add ‘Humanely Raised’ Claim to All Meat Tray Packaging

May 31, 2023

Charcuterie brand requires specific animal well-being standards for all its pork suppliers and wants consumers to be informed at purchase point.

Andy Hanacek

At the International Dairy Deli Bakery Association (IDDBA) show in Anaheim, Calif., June 4-6, charcuterie processor Veroni will introduce its animal well-being program to attendees. In conjunction with that introduction, the company has announced that its products will feature the certification claim “Humanly Raised Meat” moving forward. All Veroni product trays will carry the claim by the end of 2023, the company said.

Veroni sources its pork from sustainable farms that adhere to an animal-welfare program to manufacture the cold cuts and charcuterie meats. Pork raised under these standards is labeled and segregated throughout the production process.

Under Veroni’s humane-handling standards, pork producers must follow the Five Freedoms of Animal Welfare:

Freedom from hunger, malnutrition and thirst
Freedom from fear and distress
Freedom from physical and thermal discomfort
Freedom from pain, injury and disease
Freedom to express normal patterns of behavior

Farmers also feed a vegetarian diet and do not use hormones on pigs designated for Veroni products. These requirements extend throughout the hogs’ lives, including their living spaces, feed, health and transportation off the farm to the processing facility.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.