Nestlé once again was named the world’s most valuable food brand, a position it’s held as long as Brand Finance (brandfinance.com) has been creating these rankings (since 2015). The British brand valuation consultancy and accounting firm figures the Nestle brand’s value at $22.4 billion, an increase of 8% over its value last year.
Chinese dairy brand Yili was second with a valuation of $12.4 billion; it’s been in second place since 2020. PepsiCo’s Lay’s was the only other brand valued this year at above $10 billion, and it’s been third two years in a row.
Some other U.S. and Canadian brands making the list include Danone, Tyson, Kellogg’s, Quaker, Mars Wrigley, McCain, Doritos, Hershey, Kraft Heinz, Cheetos and Hormel.
“Nestlé’s ability to meet evolving consumer preferences, stay ahead of trends and effectively launch new products has been a driving force behind its continued brand value growth,” the report said. “This year, Nestlé expanded its plant-based portfolio with the introduction of a new milk alternative, catering to an ever-increasing global demand for plant-based products. The brand also launched its first-ever Nescafé Ice Roast coffee, designed to satisfy rising consumer demand for iced coffee at home.”
“As an iconic global brand, Nestlé continues to raise the bar, setting new benchmarks for the industry and inspiring trust among consumers worldwide,” said Savio D'Souza, valuation director at Brand Finance. “With a rich heritage and a portfolio of trusted brands, Nestlé has built a legacy of success and an unmatched global reputation, enhanced by its enduring dedication to creating a healthier and more sustainable future for all."
Although not on the top 25 list, the brand consultancy called out Healthy Choice, “a fresh new entrant [and] this year's fastest growing food brand.” The Conagra brand has a valuation of $1.2 billion.
Brand Finance uses a complicated methodology to determine brand value that starts with the value of earnings specifically related to that brand and figures in associated market share, royalty payments, intellectual property and many other considerations.