Courtesy of Hain Celestial Group
Hain_Celestial_Mission

Hain Celestial Unveils New Logo, Corporate Identity in Latest Transformative Move

Sept. 14, 2023
Building on prior changes, Hain Celestial Group has a new logo, purpose, vision, mission and values statement called “The Hain Way.”

Hoboken, N.J.-based health-and-wellness food and beverage processor Hain Celestial Group has unveiled a new company logo and corporate identity as part of the multiyear, “Hain Reimagined” transformation plan designed to deliver sustainable, profitable growth, a company release stated.

This change follows the announcement in August of its new Hoboken global headquarters and hub-and-spoke work model, and in September of the appointments of a new board member and a new CFO.

“The Hain Way” includes a new company purpose, mission, vision and values, and it marks “a significant turning point” in the 30-year history of the company, said Hain Celestial president and CEO Wendy Davidson.

Hain’s new purpose, mission, vision and values under The Hain Way are such:

Purpose: Hain exists to inspire healthier living for people, communities and the planet through better-for-you brands.

Mission: Our mission is to build purpose-driven brands that make healthier living more attainable by empowering our people, engaging our partners, and living our values.

Vision: To be the global growth leader of better-for-you brands.

Values: Own It, Be Curious, Win Together, Foster Inclusion.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.

Sponsored Recommendations

Kaeser is the world’s leading air systems specialist and offers a full range of compressed air solutions for almost any application. From industrial compress...
Take a moment to see the scope of Kaeser's commitment to innovative system designs that guarantee ultra-reliable compressed air, easy maintenance, and greater efficiency.
Ventilation has a huge impact on the ambient temperature in the compressor room and is often the missing link to temperature regulation issues. Here are four factors to consider...
Learn how to get a smart, reliable, energy-efficient compressed air system delivered in a turnkey, weatherproof and temperature-controlled enclosure that needs little or no onsite...