Hoboken, N.J.-based health-and-wellness food and beverage processor Hain Celestial Group has unveiled a new company logo and corporate identity as part of the multiyear, “Hain Reimagined” transformation plan designed to deliver sustainable, profitable growth, a company release stated.
“The Hain Way” includes a new company purpose, mission, vision and values, and it marks “a significant turning point” in the 30-year history of the company, said Hain Celestial president and CEO Wendy Davidson.
Hain’s new purpose, mission, vision and values under The Hain Way are such:
Purpose: Hain exists to inspire healthier living for people, communities and the planet through better-for-you brands.
Mission: Our mission is to build purpose-driven brands that make healthier living more attainable by empowering our people, engaging our partners, and living our values.
Vision: To be the global growth leader of better-for-you brands.
Values: Own It, Be Curious, Win Together, Foster Inclusion.