Hain Celestial Unveils New Logo, Corporate Identity in Latest Transformative Move

Sept. 14, 2023

Building on prior changes, Hain Celestial Group has a new logo, purpose, vision, mission and values statement called “The Hain Way.”

Andy Hanacek

Hoboken, N.J.-based health-and-wellness food and beverage processor Hain Celestial Group has unveiled a new company logo and corporate identity as part of the multiyear, “Hain Reimagined” transformation plan designed to deliver sustainable, profitable growth, a company release stated.

This change follows the announcement in August of its new Hoboken global headquarters and hub-and-spoke work model, and in September of the appointments of a new board member and a new CFO.

“The Hain Way” includes a new company purpose, mission, vision and values, and it marks “a significant turning point” in the 30-year history of the company, said Hain Celestial president and CEO Wendy Davidson.

Hain’s new purpose, mission, vision and values under The Hain Way are such:

Purpose: Hain exists to inspire healthier living for people, communities and the planet through better-for-you brands.

Mission: Our mission is to build purpose-driven brands that make healthier living more attainable by empowering our people, engaging our partners, and living our values.

Vision: To be the global growth leader of better-for-you brands.

Values: Own It, Be Curious, Win Together, Foster Inclusion.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.