Bringing new meaning to the goal of increasing the size of your snacking portfolio, Kellanova offers a 26 X 36-inch toaster pastry, the first-ever Pop-Tarts Party Pastry, for a limited time only in New York, Los Angeles and Chicago.
With strawberry filling, frosting and sprinkles, the giant Pop-Tart is 73 times bigger than traditional ones and therefore counts as 73 servings. It’s only $60 and that includes delivery, but we checked on the special website (shop.poptarts.com) and it was already sold out in all three markets. They apparently have been available since Aug. 7.
However, a second run is expected to be offered on Aug. 20, same website.
There was no mention of total calories, fat, etc., if eaten as a single serving.
“Fans are able to personalize their Party Pastry with frosting phrases that span from unconventional themes to major milestones,” the media release said. “So, whether you're celebrating a birthday, kicking off tailgating season or just wanting to end brat summer in style, the Pop-Tarts Party Pastry will bring those feel-good, carefree vibes to any occasion.”
The Party Pastry will be delivered directly to fans' doorsteps in a three-foot-tall box mirroring the brand's traditional packaging. The stunt is in celebration of Pop-Tarts' 60th birthday.
Don’t forget that even bigger ode to the toaster pastry: Jerry Seinfield’s star-studded movie “Unfrosted,” a comedic take on the true competition in the 1960s between Kellogg Co. and Post Cereals Co. to create the first shelf-stable breakfast toaster pastry. It was released on Netflix in early May; read our review here.
Kellanova feigned legal action against the movie for using many of its and Kellogg’s trademarks, but ultimately responded with a limited run of Trat-Pops, having fun with the movie’s accidental backward reading of the product’s package. Our second story includes a 2-minute video they made pretending to sue Seinfeld.
