Chobani Names New Chief Design Officer

Oct. 9, 2024

Hans Neubert will drive the design strategy of the processor from brand to retail, hospitality and diverse workplaces, the company noted.

Andy Hanacek

Hans Neubert, chief design officer, Chobani

Chobani LLC has appointed Hans Neubert as its chief design officer effective Oct. 8, in an effort to support its commitment to innovation, excellence and the enhancement of customer experiences. Neubert will report directly to founder and CEO Hamdi Ulukaya.

In his new role, Neubert will lead design strategy with a particular focus on driving innovation across brand experience and design innovation on to retail, hospitality and diverse workplaces, throughout the entire Chobani world.

“Design has and will play a vital role in bringing our vision to life — creating an emotional connection to everything we craft, the places we work, and how we invite people to experience what we’re all about,” said Ulukaya.

Neubert has worked on six continents in creative agencies and design organizations including Gensler, Frog Design, Huge and VSA Partners. He has transformed product, brand and customer experiences for startups and Fortune 100 companies, Chobani’s release noted.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.