Tasty protein bars on white table. Healthy snack

TruFood, Bar Bakers Unveil Post-Merger Brand Identity: Tandem Foods

Jan. 13, 2025

Following Spring 2024 merger, the two companies will work in tandem to grow the unified business under its new brand identity, with a new logo and marketing tools to help.

Andy Hanacek

The merged company created by TruFood Manufacturing and Bar Bakers LLC last May has a new name and identity, as announced via a news release. The better-for-you snacks co-manufacturer will be known as Tandem Foods moving forward, dedicated to driving customer growth and innovation in what the company calls the “booming” better-for-you snacks marketplace.

Michael Buick will remain CEO of the renamed company, which expects to benefit from this single, cohesive identity. Tandem Foods has also announced a new tagline, “Powered by Collaboration,” to drive home its commitment to its mission.

Tandem Foods’ logo, featuring a tandem bicycle and emphasized bicycle chain, will represent the partnership and shared effort needed to propel the tandem forward and the smooth, efficient manufacturing processes powering Tandem’s operations, respectively.

Tandem Foods is headquartered in Eden Prairie, Minn., and has eight processing facilities nationwide (four in California, three in Pennsylvania, and one in New York). It produces a wide variety of products, including baked, extruded and cold-slab bars, chocolate moulding, cookies, wafers, granola, fruit bars, and more.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.