PepsiCo Unveils First New Corporate Logo in Nearly 25 Years
PepsiCo today (Oct. 29) unveiled a new corporate logo, the first in nearly 25 years, one that combines a P with symbols of consumer centricity, sustainability, great taste – and a smile.
“Our new look is more than just a logo — it's a symbol of transformation that captures the energy, optimism and ambition of PepsiCo in 2025 and beyond,” the company announcement said.
“From our commitment to consumer-centricity and innovation that comes to life through our brands, to our focus on simplification and modernization, to our efforts to become more sustainable and resilient with pep+, we’re moving with purpose and intention, building a modern, forward-thinking company.”
Beneath the symbols is the motto “Food. Drinks. Smiles.”
“Today, we are a family of over 500 brands — including Tostitos, Gatorade, Quaker, Siete and poppi — and more than 300,000 people,” the announcement continued. “Our presence stretches from corner stores in Kansas, to kitchens in Cairo, to the bustling streets of São Paulo and shops in Shanghai.”
Chairman and CEO Ramon Laguarta added, “Our new identity boldly reflects who we are in 2025: a company with expansive reach, aiming for positive impact across the globe and an unmatched family of beloved food and drink brands.”
About the Author
Dave Fusaro
Editor in Chief
Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.