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Food For Thought

Don’t Be Cringe: Tips for Marketing to Gen Alpha from Nassau Candy

Dana Rodio of Nassau Candy offers her insights into Generation Alpha, discussing the consumption and media trends driving their habits, and what any food and beverage company should pay attention to when it comes to drawing them to their brands.
March 19, 2025
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In this episode, Dana Rodio, director of marketing and branding for Nassau Candy, offers her insights into the up-and-coming consumer group, Generation Alpha. Rodio talks about the consumption and media trends driving the habits of Gen Alpha kids, who have been bombarded with messaging and media from an early age.

She also discusses how Nassau approaches appealing to them, and what any food and beverage company should pay attention to when it comes to drawing them to their brands.

About the Author

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Andy Hanacek

Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.

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