Price Remains Important, But It’s Not the Only Key Driver of Grocery Purchase Decisions
Liz Miller, global client partner at Knit, joins the Food For Thought podcast to discuss the findings of a survey that the market research agency executed in partnership with McCormick’s shopper insights group.
The study focuses on what’s driving consumer decision-making in grocery stores today, particularly around the various categories in which McCormick & Co. plays. Miller digs into the details of the study’s findings around how people determine value and how price is still important but may not tell the whole story.
About the Author
Andy Hanacek
Senior Editor
Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.