Mars Acquires Trü Frü Snack Brand

Dec. 20, 2022

Mars announced on December 19 it was acquiring the better-for-you, whole-fruit snacking brand for an undisclosed sum.

Mars announced yesterday it was acquiring the fruit snacking brand Trü Frü for an undisclosed sum.

Trü Frü snacks, which are made from real fruit immersed in chocolate, have been available in both a frozen and shelf-stable format across the U.S. since 2017. The company was founded in 2017 by Chief Executive Officer Brian Neville, President Taz Murray, and Chief Operating Officer Brandon O'Brien.

"Trü Frü is a perfect complementary fit for our health & wellness portfolio and our capabilities will help the brand strengthen its operations, broaden distribution and accelerate growth," said Andrew Clarke, Global President Mars Snacking.

About the Author

Erin A. Hallstrom

Erin Hallstrom oversaw our digital content strategy for the Food Processing brand from 2008-2023. She is now the Associate Director of SEO Strategy for Endeavor Business Media, where she holds technical certifications in both website analytics and search engine optimization. Most recently, she was named the 2022 Marianne Dekker Mattera Award Winner.