E&J Gallo Spirits Division Acquires Fishers Island Lemonade
Spirit of Gallo announced an agreement to acquire Fishers Island Lemonade, a female-founded beverage brand that was among the first to present consumers ready-to-drink (RTD) craft cocktails in a can. According to a release from Spirit of Gallo, Fishers Island Lemonade was founded by Bronya Shillo in 2014, and was one of the initial contributors to the success of the RTD category, in which Spirit of Gallo’s High Noon brand resides.
Fishers Island Lemonade is inspired by the signature house cocktail, the “FIL,” served for decades at Shillo’s family bar, The Pequot Inn, on Fishers Island, N.Y. Shillo eventually began to package the very popular Fishers Island Lemonade cocktail in a can, and the business was born.
Spirit of Gallo further stated in the release that Shillo would remain on board “to guide the brand and serve as its official spokesperson.”
Terms of the agreement were not disclosed.