Update: Monster Moves Forward on Bang Acquisition After FTC Review Ends

July 6, 2023
Bang Energy and its assets will be acquired pending bankruptcy court approval.

Monster Beverage Corp. entered into an asset purchase agreement this week with Vital Pharmaceuticals to acquire Bang Energy and its assets — including a production facility in Phoenix, Ariz. — according to a release distributed by Monster.

The acquisition had been announced in June, but was in danger of being scuttled while the Federal Trade Commission performed its review. According to reports, the FTC ultimately granted an early termination request for the deal, and this announcement is the next step in the deal coming to fruition.

The acquisition still will need to be approved by the courts. Vital Pharmaceuticals filed for Chapter 11 bankruptcy, and a settlement between Bang and Monster over a false advertising lawsuit also has slowed the process.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.

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