"stack of everything bagels [it's the salt, stupid]"

Bimbo Buys Bagel Baker in Twin Cities

July 20, 2023
Private-label / co-man bakery National Choice Bakery and its South St. Paul, Minn., facility join Bimbo Bakeries USA.

Bimbo Bakeries USA has purchased South St. Paul, Minn.-based National Choice Bakery, according to local reports. Although terms of the overall deal were not disclosed, the report states that the facility/property sold to Bimbo for $5.2 million.

National Choice, a kosher-certified bagel processor, opened in 1990 under the name Twin City Bagel Inc. The company produces fresh, refrigerated, frozen, and thaw-and-sell bagels for national brands, private labels and foodservice accounts. Bagels can be custom-formulated or packed, or are available in sizes ranging from minis to 4 oz., penny pack 5- or 6-count, mini 10- or 12-count packs, to bulk-pack sleeved cases.

Reports show that owners Shimon Harosh and Michel Rouache sold the company on July 10, along with the 66,325-square-foot plant in South St. Paul, which employs 150 workers.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.

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