chiclets type gum

Mondelēz Sells U.S., Canada, Europe Gum Business to Perfetti Van Melle Group

Oct. 4, 2023
Transaction includes numerous familiar U.S. gum brands as well as a processing facility in Rockford, Illinois.

Mondelēz International has completed the sale of its developed-market gum business in the U.S., Canada and Europe (excluding Portugal) to global gum and confectionery manufacturer Perfetti Van Melle Group, according to a release from Mondelēz.

Mondelēz International will retain the Portuguese portion of the business until regulatory approval is granted by Portuguese regulators, at which point the business will be sold and transferred to Perfetti as well. Mondelēz will continue to operate its gum business outside these regions, as well as its other candy brands and products.

The sale includes such U.S. gum brands as Trident, Dentyne, Stimorol, Hollywood, V6, Chiclets, Bubbaloo and Bubbalicious, as well as European gum brands and two manufacturing facilities — one in Rockford, Ill., and the other in Skarbimierz, Poland.

According to the company, the divestiture advances Mondelēz’s portfolio reshaping strategy, as it continues striving to deliver 90 percent of revenue in its core categories of chocolate, biscuits and baked snacks.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.

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