Apax Partners LLP announced today (October 10) it bought Bazooka Candy Brands, maker of the iconic bubble gum, from Michael D. Eisner’s Tornante Co. and funds affiliated with Madison Dearborn Partners. Price was not disclosed.
Bazooka produces, markets and distributes a range of confectionary products, including gum, lollipops, gummies, chewy candy and even some chocolate, with brands such as Ring Pop, Push Pop, Baby Bottle Pop, Juicy Drop and Bazooka Bubble Gum.
The company claims its U.S. retail sales growth has significantly outpaced the overall confectionary category, and in the year-to-date period through August, retail sales have grown approximately 29% year-over-year. Tony Jacobs (pictured above), Bazooka’s long-time president, has been promoted to CEO.
Yes, that Michael D. Eisner. He was chairman and CEO of Walt Disney Co. 1984-2005.