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Wickles Pickles Acquired by Investment Firm Fenwick Brands Inc.

Jan. 9, 2024
Combination of Alabama-based pickle brand with Moore’s Marinades & Sauces expected to help Wickles scale its growth.

A division of CPG investment firm Fenwick Brands Inc. has acquired Wickles Pickles, according to an announcement from the company. Fenwick Food Group adds Wickles to its portfolio of food businesses, which includes Alabama-based Moore’s Marinades & Sauces.

Wickles was founded in 1998 and has captured significant market share and consumer loyalty in the billion-dollar pickle category, the release notes. In addition, the time was right for the acquisition, as Wickles had reached the point where investment and additional resources were need to scale growth. Fenwick’s leadership believes the combination of the two Alabama-based consumer brands creates momentum for each.

The deal closed on Nov. 29, 2023, and Wickles will be headquartered in Birmingham, Ala., along with the Moore’s business. Financial terms were not disclosed.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.

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