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Systm Foods Acquires Humm Kombucha, Adding to Functional Beverage Portfolio

Jan. 12, 2024

Humm joins Rebbl and Chameleon Organic Coffee in Systm’s portfolio, focused on functional beverages in the refrigerated, ready-to-drink category.

Andy Hanacek

Systm Foods, a joint-venture functional beverage brand platform between Systm Brands and GroundForce Capital, has acquired Humm Kombucha, a producer of low- and zero-sugar kombucha and gut-health beverages. Humm will join brands Rebbl and Chameleon Organic Coffee in Systm’s portfolio.

The deal advances Systm Foods’ strategic objective of creating a leading functional beverage platform and strengthens the portfolio’s position in refrigerated, ready-to-drink beverages, a company release said.

Humm was founded in Bend, Ore., in 2009, and has developed a portfolio of functional beverages that includes the first and only Whole30-approved kombucha. Made through a proprietary fermentation process, Humm Kombucha is raw, vegan, keto-friendly and gluten-free.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.