Carlsberg Pursuing British Soft Drinks Maker Britvic

June 25, 2024

The Danish brewer made a 3.11 billion pound (US$3.94 billion) offer to acquire Britvic, an offer the British firm has rejected.

Dave Fusaro

Danish brewer Carlsberg has made a 3.11 billion pound (US$3.94 billion) offer to buy Britvic, an offer the British soft drinks maker has rejected.

Reuters reports Carlsberg is considering its options and said on Monday that PepsiCo agreed to waive a clause in its bottling deal with Britvic, in a move that could pave the way for the Danish firm to raise its bid for Britvic.

Britvic makes a range of beverages, from carbonated soft drinks to juices, in Britain, Brazil and some international markets. It uses its own brands and a number of licensed ones, including Pepsi, Gatorade, 7-Up, RockStar and Lipton.

Faced with Carlsberg’s pursuit, the British firm suspended its own $95 million share buyback program.

About the Author

Dave Fusaro | Editor in Chief

Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.