Farmhouse Inc. has signed a definitive agreement to acquire Thrown LLC, the parent company of Nappy Boy Dranks, a functional beverage brand founded by global music and entertainment icon T-Pain.
The announcement called the deal a combination of Farmhouse’s market expertise and T-Pain’s multicultural influence in gaming, entertainment and music, that is expected to accelerate growth for both sides. Farmhouse expects the vision and leadership of the Grammy Award-winning artist to drive innovation and create Nappy Boy Dranks as a positive force in the industry, the release said.
Farmhouse will acquire all membership interests of Thrown in exchange for about 25% of Farmhouse’s total issued shares post-closing. Thrown’s management team will remain in place under Farmhouse ownership, and Farmhouse must secure up to $10 million in financing, with 80% allocated to Thrown for working capital.
Thrown’s first product is a 2-oz. energy shot with Nappy Boy Dranks’ proprietary T-Mix Blend as the driving force behind the beverage.
“Nappy Boy Dranks is all about bringing good energy to everyone — whether you’re a gamer, creator or hustling every day,” said T-Pain, CEO of Thrown, in the announcement. “I want people to feel good, play good and stay focused.”
About the Author
Andy Hanacek
Senior Editor
Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.