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Tilray Completes Acquisition of Atwater Brewery from Molson Coors

Sept. 13, 2024
Tilray Brands closes on the first of four craft breweries acquired from Molson Coors Beverage Co. in August.

Tilray Brands Inc. announced in August that it would acquire the Hop Valley Brewing Co., Terrapin Beer Co., Revolver Brewing and Atwater Brewery craft brewers from Molson Coors Beverage Co., and today the company announced it has completed the Atwater acquisition.

Atwater joins Tilray’s portfolio of beverage brands including SweetWater Brewing Co., Montauk Brewing Co., Alpine Beer Co., Green Flash Brewing Co., Shock Top, Breckenridge Brewery, Breckenridge Distillery, Blue Point Brewing Co., 10 Barrel Brewing Co., Redhook Brewing Co., Widmer Brothers Brewing, Hop Valley Brewery, Terrapin Beer Co, Revolver Brewery, Square Mile Cider Co., HiBall Energy, and Happy Flower CBD, along with Canada's top recreational cannabis and THC beverage brands, Mollo and XMG.

“Atwater Brewery is a renowned craft brewery with a rich history and a loyal following in Michigan,” said Irwin D. Simon, chairman and CEO of Tilray Brands. “This acquisition expands our reach in the Great Lakes region and further strengthens our position in the craft beer industry. We are excited to welcome Atwater Brewery to Tilray Brands and are committed to leveraging our expertise and resources to drive growth, expand distribution, and provide beer lovers with access to Atwater's exceptional brews.”

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.

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