Anna Shepulova
delicious chocolate roll cake with chocolate cream, dark blue background. selective focus

Mondelēz Agrees to Acquire Chinese Bakery Company Evirth

Sept. 23, 2024
Manufacturer of frozen cakes and pastry products in China adds geographic reach to Mondelēz’s growing cakes and pastries business.

Mondelēz International Inc. has agreed to acquire a significant majority stake in Chinese bakery company Evirth, subject to customary closing conditions and regulatory approval. According to the announcement shared by Mondelēz, Evirth develops and manufactures frozen cakes and pastry products for club store, retail, catering and new-media commerce channels. Its products include mille crepe cakes, Swiss cake rolls, mousse cakes, cheesecakes, puffs, Daifuku, snowy mooncakes, cookies and other products.

The deal gives Mondelēz a growth catalyst in cakes and pastries, considered a core focus alongside chocolate and biscuits. Chinese consumers increasingly seek fresh, premium options in the snacking arena, and the company believes Evirth, which was founded in 2013, gives them an inside track there. The transaction also builds upon Mondelēz’s current minority investment in Evirth.

The company reported that it has delivered strong growth in cakes, pastries and other baked goods, harkening back to its April 2020 acquisition of Give & Go, a North American frozen-to-fresh brownies, cookies, cupcakes and related products manufacturer. Further, its January 2022 acquisition of Chipita Global SA, a processor of croissants, baked rolls and related snacks in Central and Eastern Europe has added geographic reach to this area of the business.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.

Sponsored Recommendations

Refrigerated transport services you can count on

Ensure product quality from origin to final destination with refrigerated shipping solutions from Schneider.

4 shipping challenges that a dedicated carrier can solve

Navigating the logistics industry is challenging. Find out how a dedicated transportation solution can solve some of the most common shipping challenges.

Dedicated lightweight solution maximizes bottled water payload

A leading bottled water company needed a carrier to transport water from 29 plants to retailers. The challenge? Handling over 46,000 pounds. Read the study.

Recipe for successful growth: Schneider’s dedicated fleet services helps bakery rise

Learn how a large bakery company complimented their private fleet with Schneider Dedicated freight services to increase freight capacity, amplify visibility & reduce costs.