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JAB Buys Out Mondelez’s Stake In JDE Peet’s Coffee for $2.3 Billion

Oct. 22, 2024
The two firms merged their coffee businesses 10 years ago to create JDE, which also names a new CEO from Kraft Heinz.

JAB Holding Co. will buy out Mondelez’s 86 million shares in JDE Peet’s for €25.10 (about $27) per share; that’s a cool $2.3 billion. In the process, JAB distributed shares of JDE Peet’s to more than 70 limited partners of JAB Consumer Partners. That and previous distributions total 43 million JDE Peet’s shares, representing 9% of the total issued and increasing the stock’s free float to 32%.

The same day, JDE Peet’s also announced the appointment of Rafael (Rafa) Oliveira as CEO and stand-in executive director. He has extensive global FMCG leadership experience and spent the past 10 years at Kraft Heinz Co. in various executive roles, including EVP and president of international markets (EMEA, APAC and LATAM).

JDE, for Jacobs Douwe Egberts, was created in 2014 when Mondelez International and D.E Master Blenders 1753 B.V. combined their coffee businesses, which included some manufacturing assets. Peet’s chain of coffee shops was added a few years later, and JDE Peet’s also has taken over coffee manufacturing for Caribou’s coffeehouses, in which it has an indirect financial relationship.

JAB is the anchor shareholder of Keurig Dr Pepper Inc. and Krispy Kreme Inc. and has a key stake in Panera Brands Inc.

About the Author

Dave Fusaro | Editor in Chief

Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.

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