Phat Fudge Bought by Natural Healthy Concepts

Nov. 19, 2024

The keto-friendly spread made with tahini will soon appear in retail stores.

Phat Fudge, a keto-friendly spread made with tahini (sesame) paste and cocoa and developed by “a performance chef and nutrition specialist,” has been acquired by Natural Healthy Concepts. Price was not disclosed.

Positioned as a “healthy” alternative to traditional sweet spreads and snacks, it has just 2g of sugar per serving and “provid[es] a balanced source of energy without the sugar crash.” It’s positioned as a sweet treat with health benefits. The developers claim it’s suitable for various diets, including paleo and keto.

Phat Fudge, which comes in squeeze pouches, was developed by Mary Shenouda based on her work with athletes. Formerly available only online, it will now appear in some retail locations via its ownership by Natural Healthy Concepts.

About the Author

Dave Fusaro | Editor in Chief

Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.