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Colgate-Palmolive/Hill’s to Acquire an Australian Fresh Pet Food Producer

Feb. 20, 2025

Prime100, offering both refrigerated and shelf stable products, will be Hill’s Pet Nutrition's entry into the fast-growing fresh pet food category.

Dave Fusaro

Colgate-Palmolive Co. will enter the fast-growing fresh pet food category with the pending purchase of Australia’s Care TopCo Pty Ltd, owner of the Prime100 pet food brand. It will be placed in Colgate’s Hill’s Pet Nutrition division.

Price was not disclosed, neither were specific plans to sell the fresh pet foods here in the U.S., although the acquisition “fits well within our long-term pet nutrition growth strategy,” said Noel Wallace, Colgate’s chairman and president/CEO.

“This acquisition will add a high-growth, profitable fresh dog food asset to the Hill’s division portfolio with the opportunity to drive continued growth through expanded distribution and awareness,” Wallace added. “With this addition, Hill’s will have an even larger, complementary portfolio of advanced nutrition products, backed by science and endorsed by vets, to help pet parents meet their pets’ specialized dietary needs.”

Prime100 launched in 2014, offers both refrigerated and shelf stable products sold to pet specialty and other retailers in Australia.

About the Author

Dave Fusaro | Editor in Chief

Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.