Constellation Brands Invests in Non-Alcoholic Hiyo Drinks
Constellation Brands said today it acquired a minority stake in Hiyo, an organic, non-alcoholic “social tonic mindfully crafted with a proprietary blend of adaptogens, nootropics, and botanicals.” Price was not disclosed.
Hiyo drinks include ingredients such as ashwagandha, L-theanine, lion’s mane, lemon balm, passion flower and ginger. They’re marketed at non-alcoholic cocktails, with zero alcohol and 30 calories per can. Currently, there are four flavors: Blackberry Lemon, Peach Mango, Strawberry Guava and Watermelon Lime.
They’re currently sold in some 3,000 points of distribution across the country, including Whole Foods Market, Sprouts Farmers Markets and The Vitamin Shoppe, as well as online. The investment was made through Constellation’s venture capital group.
About the Author
Dave Fusaro
Editor in Chief
Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.